{"id":10,"date":"2023-02-14T11:57:58","date_gmt":"2023-02-14T11:57:58","guid":{"rendered":"https:\/\/www.farmaciamoreo.com\/blog\/?p=10"},"modified":"2023-02-20T11:41:59","modified_gmt":"2023-02-20T11:41:59","slug":"cosmetica-independiente-que-es-y-por-que-esta-de-moda","status":"publish","type":"post","link":"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/","title":{"rendered":"Cosm\u00e9tica independiente: Qu\u00e9 es y por qu\u00e9 est\u00e1 de moda"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#Factores_clave_de_la_cosmetica_independiente\" title=\"Factores clave de la cosm\u00e9tica independiente\">Factores clave de la cosm\u00e9tica independiente<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#Pequenos%E2%80%A6_pero_matones\" title=\"Peque\u00f1os&#8230; pero matones\">Peque\u00f1os&#8230; pero matones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#Presencia_del_fundador_en_todas_las_fases_del_ciclo_de_vida_del_producto\" title=\"Presencia del fundador en todas las fases del ciclo de vida del producto\">Presencia del fundador en todas las fases del ciclo de vida del producto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#Evidencia_cientifica_como_valor_diferencial\" title=\"Evidencia cient\u00edfica como valor diferencial\">Evidencia cient\u00edfica como valor diferencial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#Excelente_relacion_calidad-precio\" title=\"Excelente relaci\u00f3n calidad-precio\">Excelente relaci\u00f3n calidad-precio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#Rapidos_y_efectivos_a_la_hora_de_comunicar\" title=\"R\u00e1pidos y efectivos a la hora de comunicar\">R\u00e1pidos y efectivos a la hora de comunicar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#Manejo_excelente_de_las_redes_sociales\" title=\"Manejo excelente de las redes sociales\">Manejo excelente de las redes sociales<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<p>En nuestro af\u00e1n de <strong>divulgaci\u00f3n de todo lo relacionado con el mundo de la farmacia y la cosm\u00e9tica<\/strong>, y en especial, de la <strong>cosm\u00e9tica independiente<\/strong>, queremos ahondar desde Farmacia Moreo en su significado y origen.<\/p>\r\n\r\n\r\n\r\n<p>Como tal, el t\u00e9rmino <strong>cosm\u00e9tica independiente o <em>indie<\/em><\/strong>, no est\u00e1 reflejado en ning\u00fan sitio. No es m\u00e1s que una forma cari\u00f1osa o apodo que yo en primera persona, <a href=\"https:\/\/www.linkedin.com\/in\/miguel-montero-moreo-15036219\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miguel Montero<\/a>, he decidido otorgar a una serie de laboratorios de cosm\u00e9tica, que en mi opini\u00f3n, est\u00e1n trabajando con una metodolog\u00eda totalmente distinta a lo que se viene haciendo en la cosm\u00e9tica tradicional.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factores_clave_de_la_cosmetica_independiente\"><\/span><strong>Factores clave de la cosm\u00e9tica independiente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Como este t\u00e9rmino puede ser muy extenso y un tanto ambiguo, aqu\u00ed os dejo algunos factores que los diferencian de los laboratorios m\u00e1s populares o <em>mainstream<\/em>:<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pequenos%E2%80%A6_pero_matones\"><\/span><strong><u>Peque\u00f1os&#8230; pero matones<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n\r\n\r\n\r\n<p>Normalmente suelen ser peque\u00f1os laboratorios de origen nacional y de car\u00e1cter farmac\u00e9utico, con una perspectiva muy clara a la hora de fabricar sus productos <strong>\u201cTiene que ser efectivos y sus activos tiene que tener evidencia cient\u00edfica\u201d<\/strong>.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Presencia_del_fundador_en_todas_las_fases_del_ciclo_de_vida_del_producto\"><\/span><strong><u>Presencia del fundador en todas las fases del ciclo de vida del producto<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n\r\n\r\n\r\n<p>El fundador y due\u00f1o de la marca suele estar presente en todas las fases del ciclo de vida del producto. Normalmente suelen ser perfiles t\u00e9cnicos (farmac\u00e9uticos formulistas, bioqu\u00edmicos, qu\u00edmicos, incluso m\u00e9dicos) que acaban teniendo un papel muy importante en las fases de I+D, producci\u00f3n y comercializaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evidencia_cientifica_como_valor_diferencial\"><\/span><strong><u>Evidencia cient\u00edfica como valor diferencial<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n\r\n\r\n\r\n<p>El perfil t\u00e9cnico del fundador es determinante a la hora de fabricar y comercializar el producto. Sin duda alguna, el valor diferencial de sus productos est\u00e1 basado en los activos que utilizan, las f\u00f3rmulas gal\u00e9nicas y los procesos de fabricaci\u00f3n.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Excelente_relacion_calidad-precio\"><\/span><strong><u>Excelente relaci\u00f3n calidad-precio<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n\r\n\r\n\r\n<p>Al no tener gran cantidad de gastos estructurales y la excelente selecci\u00f3n de canales para publicitar sus productos, no hay grandes partidas de dinero para pagar a modelos, ni generar la percepci\u00f3n de producto aspiracional habitual en el mundo cosm\u00e9tico. Tiene como resultado productos de mucho valor en lo que se refiere al binomio calidad-precio.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rapidos_y_efectivos_a_la_hora_de_comunicar\"><\/span><strong><u>R\u00e1pidos y efectivos a la hora de comunicar<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n\r\n\r\n\r\n<p>No tener departamentos mastod\u00f3nticos llenos de burocracia les da mucho margen de maniobra para generar estrategias de comunicaci\u00f3n r\u00e1pidas y efectivas.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manejo_excelente_de_las_redes_sociales\"><\/span><strong><u>Manejo excelente de las redes sociales<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n\r\n\r\n\r\n<p>Son brillantes a la hora de manejar las herramientas que ofrecen las redes sociales para llegar al cliente final y formar de una manera excelente a sus distribuidores.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>En nuestro af\u00e1n de divulgaci\u00f3n de todo lo relacionado con el mundo de la farmacia y la cosm\u00e9tica, y en especial, de la cosm\u00e9tica independiente, queremos ahondar desde Farmacia Moreo en su significado y origen. Como tal, el t\u00e9rmino cosm\u00e9tica independiente o indie, no est\u00e1 reflejado en ning\u00fan sitio. No es m\u00e1s que una forma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetica-independiente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cosm\u00e9tica independiente: Qu\u00e9 es y por qu\u00e9 est\u00e1 de moda - Cosm\u00e9tica Independiente - Blog de Farmacia Moreo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosm\u00e9tica independiente: Qu\u00e9 es y por qu\u00e9 est\u00e1 de moda - Cosm\u00e9tica Independiente - Blog de Farmacia Moreo\" \/>\n<meta property=\"og:description\" content=\"En nuestro af\u00e1n de divulgaci\u00f3n de todo lo relacionado con el mundo de la farmacia y la cosm\u00e9tica, y en especial, de la cosm\u00e9tica independiente, queremos ahondar desde Farmacia Moreo en su significado y origen. Como tal, el t\u00e9rmino cosm\u00e9tica independiente o indie, no est\u00e1 reflejado en ning\u00fan sitio. No es m\u00e1s que una forma [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/\" \/>\n<meta property=\"og:site_name\" content=\"Cosm\u00e9tica Independiente - Blog de Farmacia Moreo\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-14T11:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-20T11:41:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmaciamoreo.com\/blog\/wp-content\/uploads\/2023\/02\/COSM-INDI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"444\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miguel Montero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Montero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/\"},\"author\":{\"name\":\"Miguel Montero\",\"@id\":\"https:\/\/www.farmaciamoreo.com\/blog\/#\/schema\/person\/a85bf69552ab311f84be594eda459a46\"},\"headline\":\"Cosm\u00e9tica independiente: Qu\u00e9 es y por qu\u00e9 est\u00e1 de moda\",\"datePublished\":\"2023-02-14T11:57:58+00:00\",\"dateModified\":\"2023-02-20T11:41:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/\"},\"wordCount\":447,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.farmaciamoreo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.farmaciamoreo.com\/blog\/wp-content\/uploads\/2023\/02\/COSM-INDI.jpg\",\"articleSection\":[\"Cosm\u00e9tica independiente\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/\",\"url\":\"https:\/\/www.farmaciamoreo.com\/blog\/cosmetica-independiente-que-es-y-por-que-esta-de-moda\/\",\"name\":\"Cosm\u00e9tica independiente: Qu\u00e9 es y por qu\u00e9 est\u00e1 de moda - 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